MicrosoftDynamics 365

Dynamics 365 Customer Insights

Bring customer data together to understand your customers and run personalised campaigns and journeys.

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Dynamics 365 Customer Insights, what the product delivers

Sound familiar?

  • Customer data sits in separate systems, so nobody sees the whole customer
  • Marketing messages are generic and poorly timed
  • Consent and privacy are hard to manage
  • Building a campaign takes too long

Deliver connected customer journeys

Understand your customers and create truly personalized experiences.

Know your customers

Get a richer view of customers

Unify transactional, demographic, and behavioral data with AI-powered identity management for a view of customers.

Enrich data and predict intent

Enrich profiles with diverse data sources, including proprietary intelligence, and unlock predictions with prebuilt AI models.

Create customer segments

Build new segments or discover new audiences with AI recommendations that are continually updated with real-time data.

Respect consent and privacy

Add consent data during the unification process using automatic data refresh to ensure that your organization meets privacy and security regulations.

Engage on their terms

Deliver real-time journeys

Create real-time customer journeys across channels that are contextually relevant and can be optimized with A/B testing.

Boost engagement with AI

Deliver tailored experiences with the right message at the right time using AI-driven channel selection.

Nurture and share leads

Hand off scored, qualified leads to sellers automatically and measure pipeline success with prebuilt analytics dashboards.

Reach customers where they are

Engage customers using prebuilt digital channels including text, email, and push notifications, and then add custom channels to the journey.

Boost your productivity

Get insights faster

Discover insights and quickly understand customer attributes with individual profile summaries using Copilot.

Simplify audience targeting

Describe your target segments to Copilot and quickly build, review, and modify customer segments.

Tailor content quickly

Generate tailored content and headlines, branded emails, and captivating images for any segment with Copilot.

Create journey easily

Simplify journey creation with Copilot by defining your business goals, target audience, or desired flows.

What a Dynamics 365 CRM project costs

Clear ranges so you can plan a budget before the first call. Pick the tier closest to your situation.

Essential

One department or process, standard configuration.

$5,000 to $12,000

one-time project

Get a fixed quote
Best fit for most organizations

Standard

Several departments, integrations and data migration.

$25,000 to $45,000

one-time project

Get a fixed quote

Enterprise

Organization-wide, multi-entity or heavily integrated.

From $65,000

one-time project

Talk to an expert
  • A range becomes a fixed price after a short scoping call. What moves a price: users and departments, data to migrate, integrations, and how much is configured versus built.
  • Optional annual support and managed governance starts at 18% of the project value per year (minimum $1,800). Changes after go-live are $85 per hour, or a prepaid 20-hour block for $1,600.
  • Prices exclude VAT (16% in Kenya) and withholding tax.

Not sure which fits? Tell us your team size and what you use today and we will point you to the right option.

Questions we hear most

What does Customer Insights do?

It unites customer data, builds segments and powers real-time journeys, with AI assistance, so you can reach customers with relevant messages.

Does it respect consent?

Yes. Consent and privacy preferences are part of how customer data is managed.

Can it help us run campaigns?

Yes. You can create journeys, target audiences and tailor content with AI-supported tools.

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Interested in Dynamics 365 Customer Insights?

Let's explore how it can work for your organization.

Talk to an Expert